As the Managing Director of Operations and Technology for multi-billion dollar, real estate development company DAMAC Properties, Ali’s day-to-day responsibilities include overseeing several key functions that are critical to the company’s growth, expansion, and long-term strategy. These include CRM development, handovers and collections, digital marketing & communications, direct sales, information technology, and hospitality.
A true believer in the power of technology, Ali has developed the company’s technology roadmap to enable and accelerate future growth. He led digital transformation within the organisation to implement a data-driven decision-making process with a re-mapped customer journey for a customer-first approach.
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His key achievements within the company include taking full oversight for all direct lead generation resulting in double-digit year-on-year growth in efficiencies across all KPIs, introducing procedures and initiatives that reduced marketing COAS for the direct channel, moving the company to an internal paperless process, streamlining the collections function by bringing in a bucket system similar to banking, along with maintaining the pace of collections during the Covid-19 pandemic, among others.
